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| Software Shopping for Internet Commerce |
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Anyone with even a rudimentary understanding of business knows that
classical economics is false. In the advanced industrialized nations,
buying is no longer the sole purveyance of supply and demand, but about
impulse and desire.
No matter what you are selling,
from groceries to luxury cars, if you are a shrewd businessman you will
take advantage of every trick that you can to exploit human
psychology.
The fabulous success of e-commerce and e-business has little to do with the quality of materials available, or even their convenience, so much as the unreality of the transaction.
Software shopping means that you never have to hand over cash or even a credit card. You can pay at the touch of a button without even meeting the person you're buying from. This is a powerful incentive for many consumers.
Setting up shopping software is easy, and if it were not for the fierce competition, it would be a sure bet. You see, when people are at home software shopping, they have less impulse control. They do not have to go out in public, scrutinize an object, and decide whether they really need it or not. They simply look at a picture of it and buy it on a whim. Software shopping is one of the greatest methods of marketing ever developed. If you can integrate your software shopping with a decent advertising campaign, you can make millions practically overnight. The problem is that this is rather hard to do. I have been exploiting software shopping in various forms since the dot-com boom first started. The first shopping cart software was primitive and clunky, but there was something fresh about it. It offered a novelty factor, and was somewhat of a niche market. Only the geekiest and the most affluent were likely to engage in software shopping. The rest were happy to go down to their local store. Soon, however, the software shopping market actually did a 180.
Now, instead of being a niche market for the affluent, it is more along the lines of Sam's Club. Software shopping is an easy way for people to get products directly from the manufacturer, often saving money.
Because they know they are saving money, they feel free to be wasteful. That is why – if your software shopping programs are easy to use and your site makes a convincing pitch that the consumer is saving money – you have it made. |
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